Olive oil quality has been prominent in the news recently, with headlines telling us that our extra virgin olive oil might not really be extra virgin. A pall of suspicion has been cast over the kitchen cupboard; how are we to know if that pretty bottle of olive oil has been lying about its extra virgin status? What’s a consumer to do?
It is true that there is some serious hanky panky going on in the ranks of extra virgin olive oil. The issues of adulteration, mislabeling and regulation are all real, complex and very important. That does not mean, however, that there is no hope for olive oil consumers until all these big issues are resolved. On the contrary, by learning a little, consumers can benefit a lot.